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Become an MMS/ICF Coach! MMS Offers ICF Certified Training Worldwide

A coach helps clients determine their vision, strategy, action plan, and then supports them in the realization of the next chapter of their lives. Dr. Cherie Carter-Scott envisioned coaching as a profession in 1974, when she started The MMS Institute specializing in coaching and training professionals.

Dr. Cherie realized that the skills required to coach were very different from consulting, advising, and mentoring. As a response to significant demand, Dr. Cherie designed and presented the first MMS Coach Training in the US in 1975 in San Francisco; later in 1990 MMS Coach Training expanded to Europe; then in 2010 MMS Coach Training expanded to Asia. MMS is the oldest Coach Training organization in the world, and today continues to train some of the most effective Coaches alive today.

The MMS Certified Coach asks open-ended questions, suspends judgment, creates a safe environment encouraging the client to use his imagination and explore his options. The coach has no agenda, nor does she know what the best option for the client is. The MMS Coach doesn’t provide his own advice, guidance, or good ideas, like a mentor does.

Humans are creatures of habit. We like familiar, predictable, stable, controllable circumstances. Transitions can be unsettling…for anyone.

When circumstances change, they can cause a little ripple, vertigo, or even a full-scale “Life-quake.” Whether we set our own goals, like getting in shape, lowering our golf score, or becoming an excellent presenter…when change happens, as in a new job opportunity where new skills are required for the job, doubt, uncertainty, overwhelm, and even low-level anxiety can easily enter one’s thoughts.

In order to navigate through the opportunities, threats, risks, and benefits, it is essential to have an objective, focused, and supportive coach who can ensure steady progress. The environment must be safe, judgment-free, and creative in order for the person to discover their best option. The process is short-term and results-oriented. Initially, the transition is communicated, the options and alternatives are explored, and a choice is made taking all factors into consideration. After the choice has been determined, a plan is formulated based on motivation, capability, ramifications, and time factors. At this point the coach stays closely connected to the client to provide support and assessment at each juncture… whether it be to offer support when plans are obstructed, encouragement when required, or validation when results are produced. The coach is a trusted, confidential, and safe professional who possesses exceptional listening skills, coupled with finely tuned intuition and “empathetic un-attachment” to empower the client to grow from the transition presented.


Short-term Long-term
Results-oriented Process-oriented
Client has specific objectives Client discusses present circumstances
Problem-solving approach Focused on surface issues
Conducted on an 'as needed' basis Scheduled on a regular or ongoing basis
No previous knowledge is needed History is important
Self-directed process Other directed process
No directing, advising, suggesting Advising, suggesting, and directing are permitted
Client resolves his transition Coach guides resolution
Behavioral Cognitive/analytical
Intuitive Variation in methods
Asks questions Asks and advises
Empowering Supportive/can be empowering
Client makes the choices Coach can suggest decision

Coaching clients have various objectives. Some of them are:

  • To develop them to become the next CEO
  • To be groomed for a management position
  • To develop people skills…not just technical
  • To become better at managing a diverse workforce
  • To maneuver politics on the job
  • To change old behaviors that will inhibit career opportunities
  • To transform an issue that has persisted over time

Some feedback from Certified Coaches

The moment I met Cherie, I felt a special connection and I thought: she can teach me some things that are important for me to learn. So I took the MMS Coach Training, which exceeded my allready high expectations. I learnt a lot about myself, got rid of a couple of major limiting beliefs and learnt to be an effective coach, able to empower others. I use my newly acquired skills in my businesses, in my family and in every aspect of my life, wherever I find it appropriate to use them. What I especially like about Cherie and Lynn is that they really practice what they preach. This illustrates the power of their philosophy. I can highly recommend this course to anyone, regardless whether you want to become a professional coach, change jobs or just want to get better at what you are already doing.

– Roland Slot,
Partner , Aberkyn

As I continue to peel away the stale and wilted layers of the onion, I am discovering a fledging person that is full of life, emotion, desire and passion. I have a vivid dream of what the future holds. I am proud to be a dreamer once again.

– Cameron Nelson

I can see a noticeable change in the way I relate to my clients. I have learned how to connect with them authentically and to sincerely support them, especially in upsetting situations. I feel more comfortable managing problems as they arise and handling client’s concerns with dignity and respect for their individual processes.

– Monica Lenches,
Coldwell Banker